Interactive
CareWorks Family of Companies
Brand identity, website design & development, marketing communication
careworks.com
As industry leaders, all six companies in the CareWorks Family of Companies needed to evolve for brand consistency, relevance and to position the companies for future growth. CareWorks Technologies redesigned 7 new logos along with new Websites for each company and the Family site. It was important that each company have its own identity while at the same time sharing the common brand thread throughout the family to highlight the family's friendly personality and mission of caring for and about people. Each site is unique in the industry while all of them represent a clean, simple story as expressed in color blocking and enhanced messaging to better connect with the target audience.
